What is guest blogging?
Guest blogging, also referred to as guest posting, is the practice of adding a post to the blog of another person to create relationships, visibility, authority, and connections.
Links are a key ranking factor in Google, and guest blogging in SEO provides a good opportunity, in addition to other marketing factors, to obtain a connection back from another website.
Guest blogging creates a link with the blogger hosting your post, taps into their audience for additional visibility, and enables you to build an audience’s authority.
What is SEO Blog guest blogging?
The idea is simple: you write a blog post according to a specific blogger ‘s requirements and get a backlink, usually at the bottom of the article called the Author Box, in return.
Bloggers are interested in posting high-quality content on their blogs that they can use and share with their existing audience to attract new readers. For both website owners, who want to rank higher in search engines (and need links to do so), and bloggers who want to draw more followers to their blog, this makes guest blogging a win-win option.
Is SEO and connection building good for guest blogging?
The brief response is yes.
However, as with any technique, guest blogging can be exploited.
Is guest Blogging Good?
Again, the short answer is yes.
Guest blogging can be a fantastic source of useful material for the audience of a blogger, as long as the blogger is discerning and willing to spend time sorting and editing posts from outside sources.
Reviewing ties within the material is an important aspect of editing every outside contribution. Unless it makes editorial sense, you shouldn’t include a connection.
To remain on the safe side, scrutinize quality guest posts and ensure that you only connect to quality websites that add value to the network.
You may also review your external links periodically with a tool such as Screaming Frog to ensure that the websites you connect to are still open, not returning a 404, or redirecting to different content.
How to find sites that welcome guest posts and contributors
For the purpose of guest blogging, there are two big ways to find sites:
- Online prospecting (Google search, social media, lists of mining tools, etc.)
- Using websites where publishers and bloggers are connected.
There are some pretty cool ways to find guest resources through the first process, web prospecting, which we going to cover below.
- Check for Top Blogs lists
The first step in prospecting is very obvious: type in Google and review the results with a phrase such as “Top [specific industry] Blogs List” i.e. “Top Personal Savings Blog List”.
For search results, visit all the blogs listed one by one on each page.
You’re more likely to find very great blogs this way, but only a few of them would approve contributors’ guest posts.
- Advanced Search of Strings for Search
To help you find unique content on the site, Google has several search strings that you can combine into search strings.
You will read more here or here if you are new to this. Your results would look like the one in the picture below if you search for [“keyword” and “write for us”]:
This search command will show you pages that contain the exact words, using both “blogging” and “write for us” pages in this case.
This method is both straightforward and complex; there are only a handful of modifiers, but in several different forms they can be combined. Your imagination is the only limit.
There are an almost infinite number of variations to help you locate blogs that want to accept guest posts.
A few examples of search strings:
“guest blogger” “keyword”
“post to visitor” “keyword”
Intitle:”guest message” “word
Keyword” “contributor “inurl:”
- Join individuals or organizations that are regularly guest blogging
Finding those who regularly contribute quality guest posts to industry-related websites is one of the easiest ways to find great guest blogging opportunities.
Via social media accounts, most individuals and businesses share their posts. I came across a Twitter profile once that mostly posted their guest posts, but in a short period of time I managed to expand my own list considerably.
“Try this search string to find places where a guest post has been published by a particular individual or organization:” person name “OR” company name” “guest post.
The Uncomfortable Truth: Some bloggers hate to be asked about guest blogging
Sites that do not request guest posts may not be available at all to external contributions.
All good blogs have real followers who care deeply about the material they write, so they review every copy sent to them, which takes a very long time. They have given up and choose not to consider guest posts at all after too much spam.
How Guest Blogging Improves SEO
The primary effect guest blogging can have on the SEO of your site is through the link profile of your site. You can secure new links (where you contribute your post) on new websites when you contribute to new pages.
In search engine optimization, backlinks are one of the most important ranking variables, and will be for the near future.
How Google gauges a connection depends on site metrics. This includes the domain and website on which the link appears, the position of the link on the website, and the text of the anchor (the clickable portion of the text).
I’ll clarify how to use the links you receive from guest blogging to enhance your SEO strategy in this segment.
A fast word on nofollow links: you can strive for a standard link from blogs (in most cases), but in the process don’t sweat a few nofollow links.
Ideally, your connection, related to the surrounding context and supporting the article, will be placed within the body of the article.
Guest posts also typically carry biographical section that talks about your history and/or your business. The author usually has a link within the bio that describes their context.
That’s pretty good, but you should be willing to ask the blogger for a link in the body of the article, especially if it serves value to the post, the reader, and contextually makes sense.
Why is a link important in the body?
It provides a more natural connection-for your website, for the reader, and your post should be supported. Not only is it better for SEO, but readers are more likely to actually press.
Text for anchor in SEO
The terms hyperlinked are the anchor text in a connection.
Here is the HTML for the connection creation:
This is an example of anchor text.. < a href=”http:/www.corporacion.com / videos / seo-quick-tips-anchor-text-with-page-one-power “>
The anchor text in this instance would be “This is an anchor text example.”
A couple of different forms of anchor text exist:
Branded: the name of your brand, i.e. Page One Energy, P1P, corporacion.com.
“Keyword rich: the unique keyword for which you want to rank, i.e.” link construction firm,” “link building company,” “link building service.
“Partial match: a piece of the particular keyword you want to rank for, i.e.” Page One Power is a link building business,” “this link building business, “etc.
URL: the page’s complete or partial URL, i.e. http:/www.corporacion.com/videos/seo-quick-tips-with-page-one-power-anchor-text.
White noise: this, here, that, link, click here, etc.
Anchor text shows what the page is about to search engines and users alike, and can have a significant effect on rankings. For example, if you want to rank a certain page on Google for ‘social media marketing,’ then you may want to have loads of links to that specific anchor phrase pointing to that certain page.