I never forget the day I did my first hashtag. I almost didn’t know what I was doing and it was quite crazy how that day let sudden increase in traffic. I am talking about thousands of visitors per day! Something you might see a lot of people do is hashtag on the internet. In fact when I first launched my website I am receiving no traffic and I didn’t know what to do…
Then years ago, I discovered hashtags on my social media post without even noting or thinking that it can drive traffic. One day as I checked my traffic stats for my site, I was confused by where all the traffic are coming from. Then I reverse engineered it and realized that it all came from my hashtags! I went back to the lab and kept studying about hashtags and what makes it so effective.
As I learn and apply them, I got more and more results. That’s what this book is all about. I’m going to share with you what I have learned without you wasting all the time that I have wasted. You might not have thought about what a hashtag is, or how you might be able to use them to earn money. Let’s jump right into it.
How to go viral: generate a traffic avalanche with social HashTag
Simply put, a hashtag is a single word or un-spaced phrase preceded by the hash sign or number symbol: #. They are a form of metatag widely used on Twitter and other social media sites. They are a convenient way of labeling similar content into groups. Effective hashtags allow users to find content about a particular topic.
Why Hashtags Matter to go viral
If you’ve been thinking about traditional marketing methods, you might wonder why I’m encouraging you to use hashtags. Why do they matter? The answer is this: they matter because they have become part of the way we talk to each other. While Twitter hashtags have been around for less than a decade, they have increased in popularity so rapidly that no internet marketer can afford to ignore them.
Internet marketers build businesses by creating content, and encouraging conversation about that content. Hashtags can help you to group your content into categories, brand yourself, and make it easier to engage customers in conversations about your content and your brand.
Now let’s talk about the pros and cons of using hashtags.
We’ll look at the pros first:
■ Hashtags can help you organize your thoughts and content. When you post about a topic or keyword your customers care about, they’ll be able to find you easily.
■ Hashtags can help you spread marketing campaigns across multiple platforms, and give you a way to collect feedback from your customers.
■ Using hashtags can help you establish yourself as an authority in your niche, and to connect with other people in your industry.
And now let’s consider some of the cons of using hashtags:
■ If you use hashtags inappropriately, it can backfire. Improperly researched hashtags are a liability, not an asset.
■ Once you create a hashtag, you cannot control how people use it. You will have to monitor your hashtags for inappropriate content or negative publicity.
■ Overusing hashtags is as bad as not using them at all. If you use too many hashtags or post too often, people may dismiss your content as spam.
On the whole, hashtags can be a great tool for internet marketers when they are used properly. The next step is to talk about why using free traffic makes sense for newbie internet marketers.
Why Using Free Viral Marketing Makes Sense
As of January 2015, there are more than two billion active social media accounts worldwide. That is a staggering number. Social media has become the way we connect with one another, and it allows us to share information, opinions and experiences on a global level.
Those numbers mean that no business can afford to ignore social media. In order to compete as an internet marketer, you need to have a social media presence. Since that is the case, why not make full use of that presence to generate revenue?
A primary benefit of using free traffic to advertise is that, especially when you are starting out, it can help you keep your costs down. If you can attract customers and earn income without having to spend money on paid advertising, why wouldn’t you want to do it?
Your Viral Platforms to Deploy HashTags
Twitter was the first platform to support hashtags, but it is by no means the only place you can use them. Let’s take a look at the various sites where you can use hashtags:
■ Twitter: the original site to use hashtags, and still the most popular place to use them. Trending topics appear on the side of the feed.
■ Facebook: the largest social media site. Clicking on a hashtag will take you to a page showing all posts (based on users’ privacy settings) related to that hashtag. Trending topics appear on one side of the feed.
■ Instagram: the popular photo-sharing site. You can use hashtags on your photographs and also click on hashtags to find photographs similar to ones you’ve posted.
■ Google+: Google’s social networking site. One major difference between Google+ and other social media is that Google will add hashtags if it feels they are relevant. You can opt out of this feature.
■ Tumblr: microblogging site. When you post new content, Tumblr gives you the option of adding tags. When you do, it automatically turns them into hashtags.
■ Pinterest: online bulletin boards. Tags are only clickable in Pin descriptions and they’re not searchable.
■ YouTube: video sharing site. Hashtags are more common in the comments, and can be used to find videos with similar content.
■ Vine: site for sharing short videos. It’s owned by Twitter, so hashtags are common and clicking on a hashtag will bring you to other Vines with similar descriptions.
Locating Highly Targetted Hashtags
At this point, you may be wondering how to find highly-targeted hashtags. There are several tools you can use to help.
Hashatit.com is a free site that allows you to search any hashtag, and then breaks down the results by platform. For example, this search for the hashtag #workouttips yielded the following result:
You can find information on who is using the hashtag you’ve searched. You can also break down the results to see how people are using the hashtag on Twitter, Facebook, Instagram and Pinterest.
2. Tagboard.com gives more detailed information when you search a hashtag, includinq the average number of times the hashtag is used per hour, and trends reqarding whether the tags are positive, neutral or negative.
3. Hashtagify.me is a site that offers up information about popular hashtags and even shows who the top influencers are for each one. A quick glance at their homepage gives an idea of the kind of tools they provide:
4. Findqram is a website that helps you explore hashtaqs on Instaqram. You can search by hashtaq or by user name. This can be especially helpful for seeinq what hashtaqs others in your niche are using. Here’s a look at the Findqram search results for #yoqa:
5. Other tools you can use include: RiteTag, Hashtags.org, SmartInsights, and Bundlepost.
When you are doing hashtag research, start with one hashtag you think is relevant to your site. When you see posts that use that hashtag, it is likely you will see others that you can research as well, until you find the ones that will be the most effective.
How to Profit with Hastags and Drive Traffic to your High PR Site.
Twitter was the first platform to use hashtags, and it’s still the best place to use them because it’s the most versatile. Here are some suggestions – and these apply to the other platforms:
1. Participate in industry– and niche-specific conversations. One of the hardest things for a newbie internet marketer to do is establish himself as an expert. Follow leaders and other brands in your industry, and use common hashtags to join the conversation. When you talk about a hot topic, you increase the chance that your Tweet will be seen – and that people who see it will follow you and become customers.
2. Create a hashtag that will help you brand yourself. Note: this does mean that the hashtag must include your brand name. Ideally you want to pick something that will (a) speak to your brand; (b) spark conversation and sharing; and (c) not be used against you. Probably the most famous marketing hashtag fail was McDonald’s #McDstories hashtag. They created it assuming that people would tweet about positive experiences with their brand, and instead found themselves at the receiving end of a slew of negative stories. They ended up pulling the tag within hours of its launch. A more successful story is Nike’s #makeitwork hashtag. You will note that it does not include the brand name. Instead it contains a positive message that encourages participation, and it is very much in keeping with Nike’s brand personality and image.
3. Use hashtags to promote contests and promotions. Everyone loves to get a freebie. Why not run a giveaway and combine it with a conversation on a trending topic in your niche? For example, say you are selling yoga equipment. You might join in a conversation about the health benefits of yoga using the hashtags others are using, and then add your own hashtag for the contest you are running.
4. Live tweet an industry event. Most event organizers now create event-specific hashtags so attendees and other interested parties can follow along. Tweeting about an event while it is happening is a great way to promote yourself at a time when interest is at a very high level. Even if you are not attending the event, you can join in the chat.
5. Participate in Twitter chats. Twitter users can create chats to talk to customers, colleagues and fans. Joining in a chat can be a great way to engage with potential customers, establish yourself as an expert, and network with other people in your industry. If you do not see a Twitter chat that appeals to you, consider setting up one of your own.
Hash Analytics- Measure your results
Once you have started using hashtags to promote your website and products, it is extremely important to track their site performance. If you have created a unique hashtag then you can track some things by simply searching the hashtag on Twitter, Facebook, Instagram or Pinterest. However, if you want more detailed analysis of your hashtags, you can use a site like Hashtracking.com
Hashtracking offers things like:
■ Hashtag analytics
■ Real-time analysis
■ Embeddable infographics
■ Lists of contributors
■ Influencer analysis
It can be a great way to monitor the ongoing success of your hashtag marketing efforts.
Are you ready to get out there and profit? Re-read this article and learn how to go viral fast!